In this article we are going to talk about a few ways you can market an online business using fairly tried and true strategies that will work in reasonably short order, regardless of your market or niche. Read on as we shed a glimmer of light on evergreen approaches to big dollar and even bigger fun!
There is no Press like Free Press
The easiest way to get started marketing online, especially if you are on a low (or no) budget, is to simply saturate the marketplace with information about your new offer. This does NOT mean you spam your message to the masses, rather, you strategically plant content in the wild that is formulated to bring a bevy of backsides back to your site, service or opportunity. (this works equally as well for affiliate programs you may be promoting as well, but this is another kettle of fish for another conversation) Remember, there is a plethora of free press release directories, article submission sites, blog directories, carnivals, forums, comments...the list goes on. The key is to simply start learning things intellectually, and just go out there and get it done.
Give it Away, give it away, give it away!
Remember the Red Hot Chili Peppers anthem? Well, free stuff is an absolute gateway to the green! Giving away your best stuff, your intellectual equity, a piece of free software (like a wordpress theme, a widget, or something useful) or anything that would serve to benefit the larger community at large is often the easiest "in" to giving people a shred of insight into your mindset, and value offered. The truth is, so many people FEAR giving things out for free, simply because they aren't smart enough to recognize that value often needs to be established PRIOR to payment, that you will enjoy windfall profits...and do GOOD in the ecological landscape of your marketplace, simply by giving that which they won't.
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